The Azerbaijan State University of Culture and Arts (ASCCA) is entering a new phase in its communication activities by utilizing artificial intelligence technologies. The university’s new virtual faces that will operate in the digital environment — Ince and Senet — have been presented.
Created based on artificial intelligence technologies, Ince and Senet will serve as ASCCA’s virtual presenters, delivering information about university life, art, and culture in a more modern, dynamic, and creative format.
Through Ince and Senet, information about events held at the university, the creative activities of students and teachers, new projects, interesting university news, as well as various aspects of art will be conveyed to a wide audience.
The main goal of the virtual characters’ activities is to combine university communication with new-generation digital technologies and to create a more innovative communication format, especially with the young audience.
Ince and Senet will not only act as virtual presenters delivering university news but also as digital characters guiding the world of art. Short, interesting, and educational content about theater, cinema, music, visual arts, cultural heritage, and other creative fields will be prepared under their presentation.
The project has been realized within the framework of initiatives implemented by ASCCA towards the integration of artificial intelligence and digital technologies into the fields of education, culture, and creativity.
“The creation of Ince and Senet is not just the application of new technology for us. This project is the presentation of art and university life through a new communication language. We want the creative environment of ASCCA, as well as the activities of our students and teachers, to be conveyed to a wider audience in a more dynamic and interesting way. In this regard, Ince and Senet will be the new faces of our university in the digital world,” it was stated regarding the project.
Video and digital content prepared with the participation of Ince and Senet will be broadcast on the university’s social media platforms and other communication channels.
With this project, ASCCA aims to develop an innovative approach to university communication by bringing together the new opportunities created by art, education, and artificial intelligence.
Art is no longer just on stage, in galleries, and in classrooms — it is also telling its story in the digital world. And the new faces of this story are Ince and Senet.