Azerbaijan participated with a large delegation in the ALZ II Kazakhstan International Health Tourism Exhibition held in Almaty on April 17–18. Our country was represented at the exhibition by the Azerbaijan Health and Thermal Tourism Support Association (AHTTSA), the Association of Private Medical Institutions (ÖTMA), the digital health tourism company AzHealth, Referans Medical Group, the Biological Medicine Clinic, as well as the event’s media sponsor, Öndər TV.
The official opening of the event took place with the participation of several high-ranking international guests. The opening ceremony was attended by the Consul General of Turkey in Almaty, Tuğba Alan Özdenfedakar; trade attachés Ekrem Alper Bozkurt, Mustafa Tuğberk Karaman, and İlhan Polat; MÜSİAD Kazakhstan Chairman Birkan Karakaş and Deputy Chairman Servet Yıldırım; Deputy Chairman of the Astana Tourism Office Olzhas Ibrayev; Chairman of the ASKON Health and Health Tourism sector Serdar Kurt; Chairwoman of the Almaty Tourism Office Galiya Erlavona; Chairwoman of the Almaty Health Tourism Association Raissa Nurzhaubayeva; Chairwoman of the Azerbaijan Private Hospitals Association Union Günel Əliyeva; and Chairman of the Azerbaijan Health Tourism Association Ruslan Quliyev.
The exhibition was primarily organized in a B2B format. During business meetings held among participants, Azerbaijan’s health tourism potential, therapeutic tourism opportunities, and digital healthcare solutions were extensively presented. These meetings served as an important platform for establishing new business contacts, exchanging experience, and strengthening regional cooperation.
It should be noted that the exhibition was organized by “ALZ International” and is included in the list of “Supported International Events” by the Ministry of Trade of the Republic of Turkey. The event is also supported by influential organizations such as the Union of Chambers and Commodity Exchanges of Turkey (TOBB), the Foreign Economic Relations Board (DEİK), and the Exporters’ Association.
Representatives of leading companies and organizations from Kazakhstan, Kyrgyzstan, Turkmenistan, Uzbekistan, Azerbaijan, Russia, the UAE, and Germany, as well as other CIS countries, participated in the two-day exhibition. A large exposition was organized within the framework of the exhibition, showcasing innovative services in the field of healthcare and medical tourism.
During the event, special attention was paid to Azerbaijan’s therapeutic tourism opportunities. The Duzdağ treatment center located in Nakhchivan, treatment opportunities with Naftalan oil, the Shabran region, as well as the tourism potential of the Karabakh and East Zangezur economic regions were presented in detail to the participants.
One of the significant events within the framework of the exhibition was the signing of a tripartite long-term memorandum of cooperation between ALZ Group, AHTTSA, and AzHealth. This cooperation will lay the foundation for the implementation of joint projects in the field of international health tourism in the future.
In addition, products manufactured under the “Made in Azerbaijan” brand were presented and offered to participants at the Azerbaijani national stand. This step was of particular importance in terms of promoting the country’s national brand.
Overall, Azerbaijan’s active participation in the exhibition is considered an important step towards strengthening the country’s international position in the field of health tourism, establishing new partnerships, and promoting national potential in foreign markets.
