The consulting company “Brand Finance” has announced the ranking of the world’s most expensive brands.
Elchi.az reports that the “Apple” company leads the ranking.
According to calculations, the brand value of the technology giant amounted to 607.6 billion dollars. The company said in a statement that “Apple”’s value increased by 6%.
“Microsoft” company took the second place in the list with an indicator of 565.2 billion dollars. “Google” is in the third place with a value of 433.1 billion dollars.
“Amazon” took the fourth place with an indicator of 369.9 billion dollars after the first three. The top five was completed by “Nvidia” with 184.3 billion dollars. “TikTok”, whose value has almost doubled, has surpassed “Walmart”, “Samsung” and “Facebook”. It should be noted that “Nvidia” was only ninth in the ranking last year.
Analysts rated “YouTube” as the world’s most powerful brand, and China’s “WeChat” platform as the second most powerful brand. “Microsoft” also surpassed “Google” and “LEGO” in terms of brand strength, taking third place.
It should be noted that more than half of the most valuable brands belong to the USA. 15% of the list are companies from China, and 5.6% are companies from Germany.